UniversityParty.ca, formed in April of 2005, began as a way to display student-associated events on the Internet using straight-forward features and cutting-edge technology. In August of 2005, a major reconstruction of the website streamlined the posting of photos and events and put venues in control of their content, not website administrators. Initial work allowed basic community features, such as profiles, messaging, and picture TAGGING, a new concept introduced by UniversityParty.ca. By December of 2005, the number of visitors doubled and overall traffic increased, despite many student vacations and exam periods.
Based on the feedback of over 820 students, we renovated our sections for March of 2006, adding new community building and guestlist features. Advanced club profiles use the world's first automated geocoding system in Canada, used to create interactive maps on-demand. Students also asked for an improved forum, advanced photo navigation features and less clutter on the Nightlife section. Part of the new design includes a new section for EVENTS, to help visitors find what they need instantly. With a renewed focus on student nightlife and facilitating this unique niche in the marketplace, our website will continue to evolve, expand, and provide great services for community members, advertisers, and venues listed in our directory.
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